Oppo comes to Brazil; Reno7 R$ 2999, with a powerful digital camera, but without 5G

Chinese producer Oppo launched its first cell phone in Brazil yesterday (19): the Reno7. It is a premium middleware to problem this powerful smartphone market. The novelty is already on pre-sale for R$ 2999 (10 % installments) and can begin transport on 26/10.

There are two coloration choices: area black and blue polar (with glitter impact), with 128 GB of reminiscence. Official resellers within the nation are Amazon and Vivo. Anyone who buys the gadget from these shops earlier than 12/31 and registers on the model’s web site will get a full 5-year guarantee.

The smartphone’s greatest variations are a selfie sensor and a good set of cameras with an emphasis on microscopic mode, management with “in-the-air gestures” and super-fast battery charging.

According to market consultancy Counterpoint, Oppo is the fourth largest cell phone producer on this planet after Samsung, Apple and Xiaomi.

Actor Kayo Castro has been introduced because the ambassador of the model within the nation.

Oppo Reno7 field contents with charger and field

Image: opening

“We selected the Reno7 for our debut in Brazil as a result of it is likely one of the most profitable merchandise in different international locations,” the nation’s CEO Jim Zhang mentioned in a assertion launched in July this 12 months when the corporate introduced its arrival.

The Chinese say that they guess on this primary mannequin – not on the prime of the road – due to its affordability. But it got here a little costlier than anticipated. For comparability functions, in a direct conversion, the Reno7 prices about R$2,300 in Mexico and R$1,800 in India, two rising markets related to Brazil—there isn’t any official resale within the United States.

What’s new in Reno7

Although not suitable with 5G expertise, which is anticipated for a new gadget on this value vary, the Reno7 falls into the premium mid-range class. That is, it has some settings which can be seen on superior cell phones. Check the principle settings under:

night vision oppo reno7 - Marcella Duarte - Marcella Duarte

Night scene shot with Reno7

Photo: Marcella Duarte

rear cameras

The rear set has a 64 MP essential digital camera, a 2 MP sensor (for the background blur impact) and a 2 MP macro lens — probably the most differentiated one, permitting you to see very superb particulars with a 30x zoom in microscope mode. as leather-based and floral textures, cloth fibers and banknotes and so on.

Around this lens is an orbital mild like a ring mild, which helps illuminate microscopic views, and likewise works as a cell phone notification indicator, blinking when there are unread messages and staying lit when the gadget is charging.

Among the photograph and video choices is a portrait mode bokeh (with vertical blur, which may be adjusted) and wonder results may be personalized (you may make your face pure or synthetic). All pictures are processed by synthetic intelligence.

oppo reno7 portrait - Marcella Duarte - Marcella Duarte

A selfie made with probably the most blurred background and light-weight magnificence

Photo: Marcella Duarte

selfie digital camera

Another spotlight is the entrance digital camera, which makes use of an unique sensor IMX709, developed by Sony. It makes use of a fusion algorithm and RGBW matrix able to capturing up to 60% extra mild and decreasing photograph noise by up to 35% (combining 4 pixels into a single level), providing sharper and sharper pictures even in low-light situations. . Oppo.

You can create dual-view movies by concurrently recording what comes from the entrance and rear cameras to the identical file.


The 4500 mAh battery guarantees a full day of use. But probably the most attention-grabbing factor is the 33W tremendous quick charging, which in accordance to Oppo, permits 160 minutes of voice calls after solely 5 minutes of charging; a full cost takes 60 minutes.

actions within the air

An attention-grabbing function is the sensible gesture function, which may be helpful when your palms are full or soiled, or if you end up away from the cell phone, for instance, whereas cooking. You can management the display screen within the air, up and down.

towards espionage

There is a hider notifications, which is able to briefly flip them off if one other individual’s face is detected trying on the gadget, even when they’re trying over your shoulder.


The gadget could be very mild and skinny, with a thickness of 0.75 cm and a weight of 175 g. The again options a soft-touch Reno Glow end with a satin really feel that does not depart fingerprints and displays mild in a different way.

video games

The Qualcomm Snapdragon 680 processor (just like the Chinese rival Realme 9, which may be discovered for R$1,699, has 8GB of RAM and a 108MP essential digital camera) provides a good stability between efficiency and energy consumption (it is quicker and the battery lasts longer).

According to the corporate, it’s meant for leisure, primarily for in depth use of the digital camera, streaming and video games. The Quick Start function leaves probably the most demanding video games and apps preloaded for fast launch. Game Focus mode blocks notifications from different apps throughout video games.

expandable RAM

Another distinctive expertise in Brazil permits you to nearly broaden the RAM (from 6 GB) to 11 GB should you want to enhance the efficiency of the gadget. This may be carried out and undone at any time.


The display screen is 6.4 inches (16.25 cm), with Amoled expertise and Full HD+ decision. One of the benefits is a refresh price of 90 Hz, an index that signifies the transition pace of animations on the display screen. The greater the quantity, the higher.

In truth, the launch display screen tends to have a smoother transition of pictures. Currently, the market is seeing a rise in premium cell phones with 90Hz and 120Hz refresh charges. Some fashions function at 144 Hz.

Operating system

Oppo’s smartphones use an Android customization known as ColorOS, which provides interplay by way of gestures and, amongst different issues, permits you to create distinctive private avatars—so-called “emojis.”

Reno7 datasheet

  • Screen: 6.4-inch Amoled Full HD+ (1080 x 2400 pixels), 90 Hz refresh price
  • Front digital camera: Sony IMX709 32 MP (f/2.4)
  • Rear digital camera: 64 MP (f/1.7) + 8 MP (f/3.3 microscopic) + 2 MP (f/2.4)
  • Operating system: Based on ColorOS 12, Android 12
  • Processor: Snapdragon 680 4G Qualcomm SM6225
  • RAM: 6 GB (expandable up to 11 GB)
  • Internal reminiscence: 128 GB
  • Battery: 4500mAh with 33W SuperVOOC charging
  • Dimensions: 16 x 7.3 x 0.75 cm; 175 grams

Who is OPPO within the cell phone market?

It is estimated that greater than 500 million folks use Oppo merchandise. The arrival in Brazil follows the corporate’s debut in Latin America, with the launch of native operations in Mexico on the finish of June.

It additionally sells telephones formally in Colombia, Chile and Peru. Here we are able to discover a few of their merchandise in markets the place they’re offered by unofficial representatives.

The Chinese model is understood for innovation within the manufacturing of smartphones – it has registered greater than 65,000 patents associated to client electronics. With some frequency, Oppo presents prototypes of gadgets with completely different options or codecs.

Last 12 months, for instance, it confirmed the OPPO X 2021 with an expandable display screen — you merely “open” the display screen to make it larger. You can even cost your cellular phone over the air.

Oppo X 2021 - Copy - Copy

Oppo X 2021

Image: replica

At this 12 months’s Mobile World Congress in Barcelona (Spain), the Chinese producer offered the primary 240W charger able to charging from 0 to 100% in 9 minutes.

In addition, the model’s smartphones, particularly the flagship smartphones, are identified for his or her digital camera high quality and quick charging. The most refined OPPO Find X5 Pro supplied by the producer has an 80W charger that may go from 0 to 50% in 12 minutes.

How does it do in Brazil?

According to the corporate, the arrival in Brazil doesn’t initially embrace plans for home manufacturing. The firm will import all gadgets from China.

“We have seen that many individuals purchase our smartphones yearly by way of worldwide buying or buying brokers. That’s why we entered the nation immediately to get into the palms of Brazilians or any events,” Zhang wrote.

Due to this preliminary gross sales success, extra powerful smartphones just like the Find X line could arrive within the nation within the coming months. “Brazil is a crucial marketplace for our progress, and we anticipate our gross sales to develop by 100% year-on-year,” Zhang added.

We rigorously, independently choose every product and test the costs on the date of publication (ie they could fluctuate!). When you purchase by way of our hyperlink, we get a fee, but you do not pay further for it.

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